"Why so dark?" they asked.
"Can't you be normal?" they asked.
I reflected upon the questions...you are enduring the result.

We make no promise that your purchase will improve your life. Only that it will drain some small sum from your financial well-being. For that we are grateful...or at least, slightly less miserable.

​

Actual origin story: In 2023, a good friend told me he dreamed of being a marketing executive for Life Is Good, a major apparel company that sells goods that espouse positivity. That was the spark! Obviously, for every person that has a grossly over-positive outlook, there are a dozen that feel we are barely surviving in a fetid stinkhole. So why not get a chuckle or two at our shared horrible predicament? Life Is Bleak!